• Outdated website that didn’t capture the inn’s ambience or food quality.

• Hard-to-navigate pages resulting in poor user engagement.

• Lack of clear information on menus, opening hours, events, and reservations.

• Visual identity inconsistent across digital touchpoints.

• Limited mobile usability, affecting tourist and weekend visitor traffic.

We aimed to reflect the inn’s rich history and warm hospitality through a digital experience that feels both classic and contemporary.

Brand Consistency & Visual Direction

• Introduced a refined rustic-modern visual direction inspired by the pub’s interiors.

• Selected earthy tones, elegant serif typography, and heritage-inspired design elements.

Full Website Redesign

• Simplified navigation focused on what customers look for first: menus, bookings, events, and location.

• Designed a visually-rich homepage highlighting food, interiors, and countryside charm.

• Implemented event sections for Sunday roasts, seasonal menus, and special occasions.

Streamlined Booking Flow

• Enhanced reservation visibility with clear call-to-actions.

• Designed a simple, frictionless mobile booking journey.

Menu Presentation

• Created beautifully arranged digital menus with emphasis on seasonal dishes and chef specials.

• Stronger brand perception aligned with the inn’s premium character.

• Improved table bookings through better UX and clearer pathways.

• Higher engagement due to visually appealing, easy-to-read menus.

• A digital presence that finally reflects the charm and quality of The George Inn.